In the recent past Valve and Blizzard have both come out with damning comments regarding the up and coming Windows 8. Valve has backed these comments up, announcing that they will be porting Steam to Ubuntu. Windows 8 and metro is a gamble and Valve thinks that it will fail. Could this mean Linux has an opportunity to gain market share from windows? Is Linux ready? Is what has made Linux now becoming its own worst enemy?
But this is the least of Microsoft's problems: Microsoft are alienating their corporate customers by providing a operating system that isn't office friendly. I cannot imagine writing documents and/or emails just on a touch interface. It would take too long. Or trying to navigate through Metro with a Mouse and keyboard. Metro is an innovation too far. Ubuntu's Unity is the compromise...
To make things worse, Microsoft is going into competition with their OEM partners with the Surface. This is sure to make enemies of partners who through mutual benefit created a monopoly of the PC market. Dell already has a history of shipping Ubuntu PCs/Laptops and could do again in the very near future.
It couldn't be a better year for Linux to gather pace and steal market share from Windows. Valve has already committed to porting Steam to Linux with Ubuntu being first. So is this the year or Linux or Ubuntu.
So is Linux ready? Ubuntu is ready:
- Its already popular
- Recent release of a Long Term Support
- Already has an good brand.
In my opinion only Ubuntu and maybe Mint (Ubuntu derivative) are ready for the mainstream. The "Linux" brand will indirectly benefit from Ubuntu's market share gain, but it will be Ubuntu who will really benefit from when it breaks free of its Linux branding and becomes its own Brand. I can only hope that in the future Ubuntu;s brand will stand up and not out of place next to Windows and Mac OS.
For more thoughts see my post on How Unity has helped Ubuntu branding.